Where it has managed to build a respectable presence in categories like film and binge TV, its gaming division is having a harder time. But not for lack of trying: Amazon spent a ton of cash on assembling some of the best talent in the industry and got them working on several games at once. It had already acquired Twitch and its share in games retail was growing at the expense of GameStop and others. More so, it sank a bunch of money into the Crytek engine to create its own middleware, Lumberyard. Developing its own content only made sense in the Amazon playbook of vertical integration and margin exploitation.
Amazon gaming has hit a rough patch
Amazon gaming has hit a rough patch
Amazon gaming has hit a rough patch
Where it has managed to build a respectable presence in categories like film and binge TV, its gaming division is having a harder time. But not for lack of trying: Amazon spent a ton of cash on assembling some of the best talent in the industry and got them working on several games at once. It had already acquired Twitch and its share in games retail was growing at the expense of GameStop and others. More so, it sank a bunch of money into the Crytek engine to create its own middleware, Lumberyard. Developing its own content only made sense in the Amazon playbook of vertical integration and margin exploitation.