The problem is they this company is stuck in the past and doesn’t really understand audiences, their needs, and modern engagement strategies. They have some great development and design talent, but the strategy is outdated.
Seeing that Vivendi is apparently looking to sell Gameloft, why not have a PE firm come in and merge Gameloft with Ubisoft. The former is better at mobile, the latter at AAA. It would allow for a reset in a unified setting that is stronger than its pieces.
Ubisoft should have had a hard reset following the reveal of widespread sexual assault and harassment in 2020. Yet, the board was (and is) made up of incompetents and/or sycophants and Yves got away with claiming ignorance when such blindness would have surely cost most CEOs their job. I wonder how much worse things need to get for Ubisoft until he decides to retire or gets pushed out.
I completely agree with your takeaway regarding Ubisoft’s future, Joost. Check out my post from end of September if you have a moment: https://open.substack.com/pub/technicallyentertaining/p/curtain-call?r=uzcdz&utm_medium=ios
The problem is they this company is stuck in the past and doesn’t really understand audiences, their needs, and modern engagement strategies. They have some great development and design talent, but the strategy is outdated.
Seeing that Vivendi is apparently looking to sell Gameloft, why not have a PE firm come in and merge Gameloft with Ubisoft. The former is better at mobile, the latter at AAA. It would allow for a reset in a unified setting that is stronger than its pieces.
Ubisoft should have had a hard reset following the reveal of widespread sexual assault and harassment in 2020. Yet, the board was (and is) made up of incompetents and/or sycophants and Yves got away with claiming ignorance when such blindness would have surely cost most CEOs their job. I wonder how much worse things need to get for Ubisoft until he decides to retire or gets pushed out.