Patient publishers surprise as the biggest innovators. Nintendo announces a live-action Zelda movie, Roblox breaks a new user record, and Take-Two offsets its sluggish mobile division with growing momentum around Grand Theft Auto 6
Just a correction - Warcraft did not make that much profit. It cost $160 million, spent a further $110 million on marketing, and made the vast amount of its returns on markets outside the US and Canada (meaning the pie gets split far more) and it effectively bombed in the US domestic market, (it opened at under $25 million and made less than $50 million), analysts predicted it needed to cross $500 million to qualify as profitable. It did not, so technically, it made a loss.
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Just a correction - Warcraft did not make that much profit. It cost $160 million, spent a further $110 million on marketing, and made the vast amount of its returns on markets outside the US and Canada (meaning the pie gets split far more) and it effectively bombed in the US domestic market, (it opened at under $25 million and made less than $50 million), analysts predicted it needed to cross $500 million to qualify as profitable. It did not, so technically, it made a loss.