"Toyetic" is a toy industry term we've used for decades. When we work with entertainment or game companies, it's a word used to describe characters, costumes, vehicles, worlds that are easily translated into successful toys that deliver on traditional and successful "play patterns".
For example, when I made toys on Star Wars Episode 1, we begged Lucasfilm to add visible cannons or weapons to the yellow Naboo Starfighter which didn't have nearly the toyetic appeal that an X-Wing had with the cannons on the wings. Additionally, Darth Maul's double sided lightsaber was incredibly toyetic and was the best selling lightsaber for years.
Toyetic is also why you see many costume changes for main characters, so there can be multiple versions or accessories sold to build out the collection.
When i made WWE toys, we begged John Cena to change is in-ring costume more frequently so we can sell more John Cena actions figures. No shock, he was the most successful WWE action figrue for years.
We added ATVs to the Power Rangers toy line and TV show when ATV had a moment in the mid 2000s.
An so many more stories....
And Snoop is toyetic. Here's why - constant costume changes, unique and ownable dance moves, iconic vehicles, vast music slate, recognizable team / friends (Eminem, Martha, West Coast Rappers), highly aspirational, famous and rich.
So, welcome to the toy world vocabulary of Toyetic, Play Pattern, Price-Value, Deco, Re-Deco and countless other fun words. Happy to help with toy industry training anytime. :)
This is fascinating. Thank you for sharing! I'll shoot you a line to talk offline. Meanwhile, I'm going to expand my wardrobe and work on my choreography...
Counting down the days until the Switch 2 comes out! Super interested to see if that will change the landscape for more casual gamers. Would be interested to hear your take on the indie game dev scene (especially on Roblox) as well as we approach 2025!
"Toyetic" is a toy industry term we've used for decades. When we work with entertainment or game companies, it's a word used to describe characters, costumes, vehicles, worlds that are easily translated into successful toys that deliver on traditional and successful "play patterns".
For example, when I made toys on Star Wars Episode 1, we begged Lucasfilm to add visible cannons or weapons to the yellow Naboo Starfighter which didn't have nearly the toyetic appeal that an X-Wing had with the cannons on the wings. Additionally, Darth Maul's double sided lightsaber was incredibly toyetic and was the best selling lightsaber for years.
Toyetic is also why you see many costume changes for main characters, so there can be multiple versions or accessories sold to build out the collection.
When i made WWE toys, we begged John Cena to change is in-ring costume more frequently so we can sell more John Cena actions figures. No shock, he was the most successful WWE action figrue for years.
We added ATVs to the Power Rangers toy line and TV show when ATV had a moment in the mid 2000s.
An so many more stories....
And Snoop is toyetic. Here's why - constant costume changes, unique and ownable dance moves, iconic vehicles, vast music slate, recognizable team / friends (Eminem, Martha, West Coast Rappers), highly aspirational, famous and rich.
So, welcome to the toy world vocabulary of Toyetic, Play Pattern, Price-Value, Deco, Re-Deco and countless other fun words. Happy to help with toy industry training anytime. :)
This is fascinating. Thank you for sharing! I'll shoot you a line to talk offline. Meanwhile, I'm going to expand my wardrobe and work on my choreography...
Counting down the days until the Switch 2 comes out! Super interested to see if that will change the landscape for more casual gamers. Would be interested to hear your take on the indie game dev scene (especially on Roblox) as well as we approach 2025!