You can’t really blame people for losing their cool.
It’s been a harrowing ride the past few months. Everything is more expensive now. Yet one firm after another announces their latest gadget or service as if the good times are still rolling.
I appreciate that optimism. To build and grow you necessarily have to have a sense of modest arrogance that keeps you equal parts working hard and defiant. No business has ever been successful because someone was too afraid to get moving. But to do so you have to ignore the facts. A little.
It is no secret that European consumers are having an even harder time than their American counterparts. The Dutch are expecting to see their heating bill triple this winter. Germany, the continent’s largest and one of its most robust economies, is staring at a 10.9% inflation rate. Scheisse.
The idea that video games are somehow recession-proof remains largely unproven. Sure enough, gaming bloomed in the wake of the 2008 downturn, but that had less to do with


